Email marketing is the most effective communication strategy every entrepreneur and business owner should be using in their business. According to The Radicati Group, more than 3.7 billion people use email around the world as of January 2017. And it’s expected to grow by 3% (or surpass 3.8 billion) by 2018. In a recent post, I emphasized the importance of shifting your focus of building your social media following to building your email list.
Now, you are probably wondering, "Where do I begin?" or "How often should I email my subscribers?". The easiest and most cost-efficient way to jump into email marketing is with MailChimp. MailChimp makes it simple to create email marketing campaigns with their drag and drop email templates. If you are new to email marketing, they also provide a pre-built email automation system that can help you get up to speed in no time!
Here's a brief tutorial on where and how to begin in Mailchimp.