As a new entrepreneur you really have to stay self-encouraged and
continuously believe in your “why” – why you opened your store, why you
launched your business, why you decided to pursue your dream. Why?
Because every now and then, there will be days where you start to think “It
will probably fail anyway”, “no one will buy my product” or there’s no point
in selling this, everyone else is selling it too. When given too much thought,
these lies you may tell yourself can spread easily in conversations with
friends and families and limit the possibility of your business's future
success.
Here are some common lies you often hear from entrepreneurs and if you
say “Oh my God Yes, I thought that” or “Yes I said that before”....you are not
alone, in fact, many of us seasoned entrepreneurs have said or thought
these once or twice. However, the solution is to know that these are lies
and to not let them hold long term value, derail or influence us in our
entrepreneurial journey.
1. No one will pay for that its too high
One of the hardest things I realized as an entrepreneur is setting my
price, not even setting my price but knowing my worth. When starting
out as an entrepreneur, you focus on being affordable and fear the
thought of asking too much. However 9 times out of 10, we ask for
way less than what we deserve. We take this “I’ll take whatever I can
get” mentality versus having a mindset of “This is what I know I can
bring to the table, this is what I do, this is what I am great at, this is
what it’s worth".
The truth is that the right people will in fact pay for your service,
you’re just looking for them in a smaller lens. In fact, there is
someone right now waiting for you to increase your fees because
they see the value in what you do and offer.
2. Everyone is doing that, I can’t do that too
Have you ever driven to a Mcdonalds and right next to it is a Wendy’s
and just across the street is a Burger King? I’m sure neither of them
questioned whether their burgers would sell being so close to each
other. Why? Because of preference and loyalty. Sure, they all sell
burgers but there are many people who prefer a whopper than a big
mac. They all have may have similar products, but they differ in
consumer experiences, branding and messaging. This same truth
applies to if you are a book author – there are millions of book
authors in the world but each has their own story, messaging, writing
style and genre. Don’t think that because there are many other
brands similar to yours that there isn't room for you, there's always
enough seats at the table.
3. There aren’t enough hours in the day
Let’s face it, most of us entrepreneurs are part time still working full-
time at our 9 to 5 job – we know what tired looks like. However, it is
not that it’s not enough hours in the day, the question is how are you
using your time effectively? We are all given the same 1440 minutes,
how you choose to manage and budget your time is very important.
Do you think there are not enough hours in the day because you are
juggling multiple projects and have yet to complete one in a day? Are
you overbooking yourself? Or are you forgetting meetings and
deadlines? If so, it’s time you focus on creating a time and task
management system. There are great free tools to help you get
started, one I am currently using and recommend is Asana. Asana is
great web and mobile app that helps you and your team create,
organize and manage tasks. You can assign projects to team
members, set deadlines, upload images and files and move project
tasks in a funnel or system you create!
4. As a new entrepreneur, I can’t afford to hire an employee right now
I’ll let you in on a little secret – many successful entrepreneurs are
not doing it all by themselves, there is a dream team behind them. In
fact, in order to scale up in your business, you will need more hands
on deck, especially when you have those months of high volume
traffic, leads and customers. To combat the idea that you can not
afford an employee or assistant – get interns! You can place a job
posting on a university job board, on your website or even linkedin. If
you are still hesitant in sharing your workload, try automating certain
tasks. For instance for social media, I like to use automation
platforms such as Hootsuite, Planoly and Tailwind. However, for project and
These were just a few common lies and I’m sure there are plenty
others. Whatever lie you may have been telling yourself, realize it,
speak it out of existence and encourage yourself whether in reading
your bible, listening to podcasts or reading articles like this!
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