Stop Overthinking Your Emails: Create Scroll Stopping Flodesk Campaigns in Minutes

Email marketing still remains one of the best strategies for growing your business. Yet many business owners hesitate to do email marketing because they fear not knowing what to say, what their email strategy should be, or how to design their emails.

If that's not all, there are so many email platforms to choose from that it's hard to figure out which is right for you — one that provides everything you need: a reasonable price, stunning templates, integrations with other platforms, and reliable analytics.

Being in the digital marketing space for over 5 years, I have dated them all: Mailchimp, Constant Contact, Wix Email Marketing, Kit, and even MailerLite. However, Flodesk has been the easiest and most creative platform among them all.

If I could have your eyes for just a few moments, I want to make email marketing less overwhelming. In this post, I'll share why Flodesk is the best option for you, even if you are a beginner, and what every email campaign should include, so you can stop second-guessing and start creating! And I'll even share a FREE template for you to use and get started with in Flodesk today.

Why I Love Flodesk

My love for Flodesk dates back to 2019. I came across a YouTuber who shared how she sends her email campaigns, and I was blown away by the ability to incorporate scripted fonts, creative layouts, and add your Instagram feed. Never have I seen an email platform offer such creativity.

What really got me was that the subscription at that time was just $19 with her affiliate code, so of course, I signed up right away! I was able to immediately incorporate my branding and use their beautiful, drag-and-drop-friendly layouts, which felt natural to me as a Wix website designer. No longer was I bound to boxy cookie-cutter layouts or plain-text emails. Flodesk is the only email marketing platform that brings your brand to life with uncompromising design—beautiful, powerful, and built to convert. Because when your brand looks as good as it feels, it builds trust faster, stands out stronger, and drives the results you deserve. With Flodesk, email marketing started to feel exciting again and less like a chore for my business.

Not only did creating email campaigns come easily, but creating opt-in forms and lead magnets for my website did as well. In 2022, my email list grew tremendously because I created a simple Flodesk form that sent new subscribers my website's services pricing guide, which they can access on my website. From there, I created welcome sequences, really nurtured prospective clients, and built trust with the audience. 

In 2022, I had 600+ opt-ins. That's 600 new subscribers

The Core Structure Every Email Campaign Needs

Let's face it, plain-text emails are boring. If you really want your subscriber to convert, your email needs to be creative and engaging. Flodesk brings your brand to life in the inbox—with stunning emails designed to captivate, transform, and leave a lasting impression.

Here's a simple structure/framework I like to use that works every time:

One Strong Hero Image:

This is your visual first impression and sets the tone for what your email will detail. Here you can include:

1. Lifestyle photo of your product

2. A brand photo of yourself

3. A bold graphic that reflects your offer

Whatever you choose, make sure it's bold and clear but not overly distracting.

Clear, Simple Body Text

Keep this conversational and short. Feel free to incorporate emojis—if it fits your brand—and use bullet points, shorter sentences, hyperlinks, and maybe 2-3 per paragraph to make it easier for the reader to skim. Also, make sure you insert their name tag not just in the initial greeting, but throughout the text casually, as if you are having a conversation with them.

Bonus Tip: In the past, when I struggled to write the body text, I would send myself a voice note with what I wanted to say to make sure the message was as natural and conversational as possible.

A Section for Blogs or Products

This is where you get engagement without being too pushy or salesy.

Drop in 2-3 of your:

• Recent blog posts

• Best-selling products

• Upcoming Offer

Each item should include a title, a short description, and a direct link. This gives the reader a reason to click through, visit your website, and stick around.

A Final CTA with its own image

Never leave your subscriber high and dry; always make sure there is an explicit action you want them to take, whether it's booking a call, enrolling in your course, or buying your product/service.

One new feature Flodesk added is a countdown clock block. This allows you to promote urgency around your product or service and get your subscribers to take action right away. It works great for promoting an online webinar or masterclass.

Bonus Tip: If you are active on Instagram, feel free to add your Instagram feed to the footer of your email to encourage more engagement and to get your subscribers to follow you on social media.

Build Your Next Email in Minutes

If you want to skip staring at a blank canvas trying to figure out what to write, use my free template. I designed this ready-to-use template in Flodesk with all the sections done for you.

GRAB MY FREE FLODESK TEMPLATE HERE

Here's How to Get Started:

Make sure you are a Flodesk subscriber.

If you have been on the fence about joining, maybe because of the price, no worries! As a Flodesk partner, I can share the love and coins by giving new subscribers 25% off their 1st year! Just click here to save toward your 1st year with Flodesk.  

Flodesk offers affordable, transparent pricing that scales with your active subscriber count. See precisely how pricing scales with your audience, and get a heads-up when you're approaching your subscriber limit so you have time to plan ahead. No hidden fees, no surprises.

Flodesk will adjust your tier only if needed, so you only pay for what you use.

Open the Flodesk Template 

You'll see every section laid out for you: hero image, body copy space, blog/products blocks, and a final CTA section. Just swap in your content.

GET THE TEMPLATE

Here are My Golden Rules:

• Always send a test email to yourself.

• Check your links and buttons.

• Check that your email looks good on mobile. Most people read email on their phones, so make sure your text is clear and well-spaced.

• Timing-wise, aim for early morning weekdays or early afternoons when inboxes are calmer. Note that once you send a few emails, you can always select to send at the best time for mornings and afternoons — I know, Flodesk is genius for this feature!

Never Overthink an Email Again with Flodesk

Your days of spending hours working on one email are over. Start sending stunning emails that convert with Flodesk today with my discount link, you can save % 25% off your 1st year!

Then, grab my template, follow my simple framework, and watch how easy email marketing becomes over time. If you end up using the template, make sure you tag me on Instagram @dreamworth_co or shoot me a quick email at karima.williams@dreamworth.co so I can see what you create and cheer you on.