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5 Website Design Mistakes Killing Your Conversions (and How to Fix Them!)

Updated: 6 days ago

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Your Wix website is looking great, but the tumbleweeds are rolling through your service and product pages. You built something beautiful, poured your heart and hustle into it, but the conversions just aren't happening. Don't panic! It might not be your product or service – it could be some sneaky design mistakes lurking beneath the surface of your Wix masterpiece.

Let's dive into the top 5 conversion-killers and show you how to get rid of them faster than you can say "mobile-friendly."

Website Design Mistake #1: The Mystery Machine – Your Value Proposition is MIA

Picture this: someone stumbles onto your website. Eye catching hero banner, great colors... but wait, what exactly do you do?  If your visitor can't figure out what you offer and why they should care within seconds, they're outta there quicker than you can say "bounce rate."

Fix It!

  • Headline Hero: Craft a clear, concise headline that screams your value proposition. Think "Freshly Baked Cookies Delivered Daily" instead of just "Bakery."

  • Benefit Bonanza: Don't just tell them what you do, tell them how it benefits them.  "Get the perfect cookies for any occasion" is way more enticing than just listing cookie flavors.

  • Visual Storytelling:  A picture is worth a thousand words, so use high-quality images or videos that showcase your product or service in action.

Take Step by Step Homecare's hero banner below. Here you can see their clear concise value proposition and know before scrolling what they offer, "Compassionate Homecare, Every Step of The Way". To make this section even more dynamic and appealing, there are rich images and highlights of the business.

Hero Banner from SBS Homecare Agency

Website Design Mistake #2: Navigation Nightmares – Lost in the Wix Wilderness

Your website should be an intuitive journey, not a confusing maze.  If visitors can't find what they're looking for quickly, they'll get frustrated and hit the back button faster than you can say "user experience." According to Forbes, 47% of users won’t wait longer than two seconds for a website to load — thats almost half of your traffic. In addition, nearly nine out of 10 online users won’t revisit a website if they have a negative experience on it.This shows the importance of providing a smooth and user-friendly website for users, as a bad experience could result in lost opportunities for engagement and repeat visits.

Fix It!

  • Menu Magic: Keep your navigation bar simple and clear. Use concise labels that everyone understands (think "Shop" instead of "Products & Sundries").

  • Mega Menu Mayhem? Maybe Not:  Unless you have a ton of subcategories, resist the urge to create a mega menu. It'll just overwhelm visitors.

  • The Power of Placement:  Put your navigation bar in a prime location, like the top of the page, so it's easy to find no matter where someone lands.

Take The Winners Only Group's website navigation menu below. Here you can see very clearly and boldly at the top the pages within their website.

The Winners Only Group hero section

Website Design Mistake #3: Mobile Malaise – Ignoring the Smartphone Squad

We all live on our phones these days, so if your website isn't mobile-friendly, you're basically turning away half your potential customers.  A website that pinches, zooms, and scrolls like a stubborn toddler is a recipe for disaster. According to Forbes, as of Q4 2023, 54% percent of all web traffic came through mobile phones.

Percent of Website Traffic from Mobile Devices according to Forbes

Fix It!

  • Wix to the Rescue: Another website design mistake I see are people completely forgetting to scale images and text on mobile. The good news is Wix Studio makes it easy to create responsive websites that automatically adjust to any device. Be sure to double-check how your site scales from your desktop to your phone and tablet. For instance make sure your header text even thought its 80 px on desktop, it scales to around 20px-30px on mobile.

  • Test, Test, Test: Use Wix's mobile preview mode to see how your site looks on different screen sizes. There's no excuse for a website that doesn't play nice on mobile!

  • Think Thumbs, Not Fingers: People navigate with their thumbs on mobiles, so keep buttons and menus big and easy to tap.

Website Design Mistake #4: The CTA Catastrophe – Where's the Call to Action?

Your website is like a choose-your-own-adventure story, but you need a clear call to action (CTA) to tell visitors what you want them to do next — assume they don't know what to do!  Do you want them to buy something? Sign up for your newsletter?  Without a clear CTA, they might just wander around aimlessly, our click off and never convert. It's best to always have a clear CTA on every page of your website, yes even your about page. Surprisingly enough, many skip or forget to add a call to action on their about page. As a website designer, I like adding a button that urges the website visitor to want to work with the owner. Now that you have a good sense of who they are, click below to start working them.

Fix It!

  • Button Fixes: Use clear, action-oriented buttons that stand out from the background. Think "Buy Now" or "Get Started" instead of generic labels like "Click Here" or "learn more." You can also get creative with your button text to really invoke urgency with your website vistors. Try using catchy button text like "Yes I need this! or Let's Chat Now".

  • Placement is Key: Put your CTAs in prominent positions, like near your value proposition or at the end of informative sections.

  • The Power of Color: Use contrasting colors for your CTA buttons to grab attention.

Website Design Mistake #5: Stock Photo on Snooze – Where's the Authenticity?

Let's face it, cheesy stock photos scream "unoriginal" and do little to connect with your audience. Generic images might be tempting, but they won't make your brand stand out. It's always best to work with a photographer to capture brand images and headshot photos for your website.

Fix It!

  • Show, Don't Tell: Use high-quality photos and videos that showcase your brand personality and products in action.

  • Get Personal: Feature real people using your product or service. This builds trust and relatability.

  • Think Outside the Stock: Consider hiring a photographer or using a service like Pexels to source unique and authentic images.

Need a complete website redesign?

Karima Williams of Dreamworth and Co sitting in chair with laptop

Here at Dreamworth and Co we offer website redesign services for businesses and brands looking to make the switch to a website platform that grows with their business — WIX. Our website redesign service is here to give your business the uplift it needs to reintroduce your brand and elevate your online presence.

Click below to book a consult with us today to get started

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