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As a new entrepreneur, having a professional website is non-negotiable—it’s your digital storefront and often the first impression customers have of your business. But when it comes to designing your website, you’ll likely face the choice between custom website design and semi-custom design using templates.
So, which is the better fit for your business? Let’s break it down so you can make an informed decision.
Custom Website Design
Custom website design is exactly what it sounds like: a site built specifically for you from the ground up, tailored to fit your business needs and branding.
Here’s why that’s awesome:
Flexibility in Design and Functionality: You get full control over the look and functionality of your website. Want a specific layout? No problem. Need some advanced features? That’s totally doable.
Tailored to Your Brand: A custom site is designed to match your brand’s identity perfectly. From the fonts to the color palette to the unique way your content is presented, everything is crafted just for you.
Uniqueness: With a custom website, you’re not using a template that hundreds of other businesses might have. Your site is one-of-a-kind, which can help you stand out from competitors.
However, custom design usually comes with a higher price tag and takes more time to build. On average, a custom website can cost $3000 and up and take 6-12 weeks to complete. But if you have a specific vision and the budget for it, the long-term payoff can be worth it.
At Dreamworth and Co, we offer custom website design services whether you are starting fresh or need a redesign.
All of our custom design packages include:
60-Minute Website & Marketing Strategy Session - This is where we will map out your client journey to ensure optimal conversion and flow.
2 Rounds of design revisions
Bonus*: Privacy Policy and Terms & Conditions page templates provided *client must provide their own content for these pages
Domain integration/migration
1 Year Wix Premium Plan
Basic SEO
Email Opt-In Set-Up
Conversion Driven Content Structuring
Mobile Responsiveness
Virtual Website Walkthrough
Semi-Custom Design with Templates
On the other hand, semi-custom design with templates offers a more budget-friendly and faster solution. You pick a pre-designed template and customize it to fit your brand, but the foundation of the site is already built.
Explore our Dream Shop for semi-custom website templates designed for restyling without the need for DIY. These templates are available at a more affordable price compared to our custom packages. You can acquire a landing page website for a one-time fee of $750 or choose our subscription plan with just 3 easy payments of $275.
Here’s why templates can work well:
Cost-Effective: If you’re just starting out and need to keep costs low, templates are a great option. You’ll still have a professional-looking site without shelling out the big bucks.
Quick to Launch: Since much of the design work is already done, getting your site live can happen a lot faster compared to a fully custom site. Our semi-custom templates can be restyled for you in just 2 weeks or less compared to custom websites that can take up to 6 weeks.
User-Friendly: Many templates are designed with non-techy folks in mind. You won’t need to know how to code or hire a developer—just drag, drop, and customize.
While templates can save you money and time, they can be limiting when it comes to branding and flexibility. You’re working within the structure of a pre-made design, so if your business grows or your needs change, you might have to redo your website later.
Factors to Consider
Before you choose between custom or semi-custom design, here are a few things to keep in mind:
Budget: Custom design is definit
ely an investment. While it costs more upfront, think of it as a long-term solution. Templates are cheaper but may require updates or redesigns as your business evolves.
Brand Identity: Your website should represent your brand and send the right message to your audience. Custom design gives you full control to do that, while templates can limit how creative you can get.
Scalability: As your business grows, you may need to add new features or adjust your website’s functionality. A custom design is easier to scale, while a template might restrict you and eventually need a full redesign.
Case Studies
Let’s look at a few examples:
Custom Website Design Success: Jackie Lacava of Traditional Acupuncture Plus reached out to us for a website redesign, and we worked on Wix Studio to provide her with a new layout and an innovative way to showcase her services. Read more about her project here in our portfolio.
See her before and after transformation below. (Before to the left and after to the right)
See below what Jackie had to say about her experience with us below
Working with Karima was a very organized and individualized experience. I valued her clear guidance on what needed to be done and the structured timeline for completing tasks. She thoughtfully considered my ideas and brought them to life beautifully. She was patient with me as I learned and provided excellent guidance throughout. Our hand-off meeting made me confident I could update my website on a new platform. Despite following a set process, she was flexible and adapted to meet my needs. Overall, I thoroughly enjoyed collaborating with Dreamworth and Company! - Jackie Lacava
Template Success: On the flip side, Taria of T's Tasty Tater Salad, used our semi-custom Blush Wix website template to launch her potato salad catering business quickly. This template restyle included foundational SEO and Wix forms to help her attract and convert more clients online.
Both approaches can work—it all depends on your needs and resources.
Implementing Your Choice
So how do you decide which route to take?
Start by assessing your current needs and long-term goals. Ask yourself:
What’s my budget right now?
Do I need a lot of flexibility and customization?
How important is it for my website to reflect my brand’s identity?
Once you’ve got that figured out, you can either:
Look for a reputable designer who can build you a custom site from scratch, or
Browse online platforms like Wix to find templates you can personalize on your own.
Choosing between custom website design and semi-custom templates comes down to your business goals, budget, and how much control you want over the look and feel of your site. While custom design offers more flexibility and a tailored approach, templates can save you time and money upfront.
At the end of the day, your website should reflect your brand and serve your customers, so make sure to choose the option that aligns with your vision and growth plans.
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