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From Zero to Sales: A Guide to Selling Digital Products on Wix

Blog Header Image: From Zero to Sales: A Guide to Selling Digital Products on Wix

If you're looking to sell digital products online, Wix is an excellent platform to get started on. With its user-friendly interface and powerful e-commerce capabilities, it has become a go-to choice for entrepreneurs and small business owners alike. However, knowing where to start can be overwhelming. That's why we have created this comprehensive guide to take you from zero to sales on Wix. We'll cover everything you need to know to create and optimize your online store, including how to choose the right product, set up your payment gateway, and drive traffic to your site. Whether you're a seasoned e-commerce pro or just starting out, this guide will provide you with actionable tips and strategies to help you succeed in the digital marketplace.

So, buckle up, and let's dive into the world of selling digital products on Wix!

Types of digital products you can sell on Wix

Digital products are intangible goods that can be delivered electronically. They can be anything from e-books, photos videos, software, courses, templates, and more. The beauty of selling digital products is that you can create them once and sell them repeatedly without worrying about inventory or shipping costs. When it comes to selling digital products on Wix, the sky's the limit. As long as you can create a digital file, you can sell it on Wix. Here are some of the most popular digital products you can sell on Wix:


Selling e-books is an excellent way to monetize your knowledge or storytelling skills, and the market is ripe for the taking. To successfully sell your e-books, start by producing high-quality, valuable content that speaks to a specific audience. Choose an attention-grabbing cover and write a compelling description to captivate potential readers. Best practices for marketing include leveraging social media advertising, building an email list, and offering limited-time discounts to create urgency. Additionally, consider bundling your e-book with complementary products or courses to add value and entice buyers. Platforms like Amazon Kindle Direct Publishing make it easy to list and sell your e-books, but you can also offer them directly through your own website for better profit margins and control over your brand. With virtually zero overhead costs, selling e-books is not only practical but also highly profitable.

Stock Photos

Selling stock photos as a digital product offers a scalable and cost-effective way to monetize your photography skills. Once captured and edited, each photo becomes a digital asset that can be sold multiple times, without the need for physical inventory or shipping. By offering high-resolution, niche-specific images, you can attract a target audience ranging from graphic designers and bloggers to businesses and marketers. Online platforms specializing in stock photos provide a marketplace where buyers can easily browse and purchase your work, while you can also opt to sell directly through your own website. With minimal overhead costs and the ability to reach a global market, selling stock photos digitally is a viable and profitable venture.


Selling online courses has never been easier, thanks to platforms like Wix and its Online Programs app. This app seamlessly integrates with your Wix website, allowing you to create and manage courses directly within the platform. By offering exclusive course materials such as video lessons, PDFs, and quizzes, you can provide immense value to your audience. The beauty of selling digital courses is that after the initial effort put into creating the content, the course can be sold an infinite number of times without incurring additional costs, making it a highly profitable venture. Unlike physical products, there's no inventory to manage, and no shipping hassles to deal with. You can also set your price point and run special promotions, further maximizing your earnings. With the global e-learning market continually on the rise, there's never been a better time to monetize your expertise through Wix's Online Programs app.

Setting up your Wix store

Now that you have an idea of what you can sell on Wix let's get started on setting up your store. The first thing you need to do is sign up for a Wix account. Once you've done that, follow these steps:

Choose a template

At Dreamworth and Company, we understand that the journey to becoming a successful entrepreneur begins with a strong online presence. That's why we offer design-on-a-budget website templates designed exclusively within the Wix platform to help you kickstart your business. What sets our templates apart is the built-in Wix Store app, a powerful e-commerce solution that makes selling digital products a breeze. Our templates are more than just aesthetically pleasing; they're functional, easy to navigate, and optimized for conversion. With our templates, you don't have to be a tech whiz to set up a stunning and effective online store. Whether you're planning to sell e-books, courses, stock photos, or any other digital products, our templates provide a seamless, ready-to-go solution.

Add Your Payment Gateway

Adding a payment processor to your Wix website is crucial if you want to start selling your digital products. Integrating payment options such as PayPal, Stripe, and Square allows your customers to have a seamless checkout experience on your website. This not only increases the likelihood of them completing their purchase but also builds trust in your brand as a legitimate business. By accepting payments on your website, you're enabling your audience to easily access and purchase your digital products, ultimately driving revenue for your business.

Customize your store

Customizing your Wix Online Store is essential for offering a seamless and intuitive shopping experience to your customers. One best practice is to implement product filters, which allow visitors to easily sort through your inventory based on various criteria like price, size, or category. Filters are not just user-friendly; they also help guide customers to their desired products, increasing the chances of conversion. Another key customization is connecting images to product variants. This feature allows the displayed image to automatically change when a customer selects a different variant such as color or size. For example, if you're selling a t-shirt that comes in multiple colors, the product image should change to reflect the color selected by the customer. This not only adds a dynamic touch to your product pages but also provides customers with a more accurate visual representation of what they're purchasing. To set this up, simply go to your Wix dashboard, navigate to 'Store Products,' choose the product you want to update, and then link each variant to its corresponding image. By implementing these customizations, you're taking vital steps to optimize your Wix Online Store for both functionality and customer satisfaction.

Having a product page that sells

One of the standout features of Wix's e-commerce solution is its ready-made product pages that set you up for success right from the get-go. These pre-designed templates are not mere placeholders but are thoughtfully created to optimize user experience and conversion rates. They come equipped with essential elements like compelling call-to-action buttons, product descriptions, and customer reviews, all placed strategically to catch the eye and encourage purchasing behavior. Beyond aesthetics, these product pages are SEO-friendly, helping your products get discovered through organic searches. You're also granted the flexibility to customize these pages further, tailoring them to fit your brand's unique voice and style. Even if you're a complete novice in web design or e-commerce, these pre-built product pages serve as a robust foundation that makes it remarkably straightforward to start selling online. Wix essentially removes the guesswork from creating an effective e-commerce website, allowing you to focus on what you do best—running your business.

Here are some additional tips to make sure your page captivates your target audience:

Use high-quality images

Use high-quality images that showcase your product from different angles. This will help customers get a better sense of what they're buying.

Write a compelling product description

Your product description should be clear, concise, and highlight the benefits of your product. Use bullet points to make it easier to read.

Include customer reviews

Customer reviews are a powerful tool that can help convince potential buyers to make a purchase. Include reviews on your product page to build trust and credibility with your customers.

Pricing your digital products

Pricing your digital products can be a challenge. You want to make sure you're charging enough to cover your costs and make a profit, but not so much that you price yourself out of the market.

Here are some tips for pricing your digital products:

Research your competition

Check out what your competitors are charging for similar digital products but do not mimic them. Your pricing should reflect the unique value your product delivers. Factor in your production costs, even though digital products generally have low ongoing costs, to ensure that you’re covering expenses and making a profit. A best practice is to offer tiered pricing, which accommodates different budgets and needs. For example, you could offer a basic version of your e-course at a lower price point and a premium version with added features and bonuses at a higher rate. This strategy can increase overall sales by appealing to a broader audience.

Consider your costs

While digital products generally have lower ongoing costs compared to physical goods, there are still various expenses you need to consider:

Development Costs: Whether it's an e-book, course, or software, the initial creation of a digital product usually requires a substantial time and money investment. This could involve hiring writers, designers, developers, or educators.

Research and Planning: Market research tools and possibly even hiring experts to identify gaps in the market and potential opportunities can add to costs.

Software and Tools: Investing in specialized software for content creation, like Adobe Creative Suite for design work or various coding platforms for software development, can be costly.

Platform Fees: Many online marketplaces or e-commerce platforms charge a fee for listing your product or take a percentage of each sale.

Payment Processing Fees: Services like PayPal or Stripe take a small percentage of each transaction, which can add up.

Hosting Fees: If you're selling the product from your own website, you'll need a reliable web host, which is another ongoing expense.

Marketing and Advertising: This could range from social media advertising to email marketing software and perhaps even hiring a marketing expert.

SEO and Analytics: Tools to track your website's performance, as well as efforts to improve search engine optimization, can also involve costs.

Updates and Maintenance: Digital products often need to be updated to remain useful and relevant. Software, especially, may require periodic bug fixes.

Customer Support: Providing customer support can require additional tools and even staff, especially as your customer base grows.

Legal Expenses: Copyrighting your product or obtaining any necessary licenses can also incur fees.

Taxes and Accounting: You'll need to account for sales tax, income tax, and possibly the cost of accounting software or services to keep track of it all.

By taking these costs into account, you can more accurately price your digital product to ensure profitability.

Experiment with pricing

Don't be afraid to experiment with your pricing. Try different price points and see how they affect your sales.

Marketing your digital products on Wix

Now that your store is set up, it's time to start driving traffic to your site. Here are some effective marketing strategies to help you promote your digital products on Wix:

Use social media

Marketing your digital product on social media is an effective way to reach a broad yet targeted audience. To start, identify the platforms where your potential customers are most active—be it Instagram, Twitter, LinkedIn, or Facebook. Use high-quality visuals and compelling copy to showcase your product's features and benefits. A best practice is to create a content calendar that mixes promotional posts with valuable, non-salesy content to engage your audience effectively. For example, if you're selling an e-book on "How to Grow Organic Vegetables," you could post tips from the book on Mondays, customer testimonials on Wednesdays, and a promotional offer on Fridays. Leverage Stories or Live Videos to give behind-the-scenes looks or host Q&A sessions about the book's topic, which can create excitement and deepen engagement. Use targeted hashtags to increase the visibility of your posts and consider running paid ads with a specific call-to-action to boost sales. Don't forget to measure your efforts using analytics to understand what's working and to refine your strategy.

Offer discounts and promotions

Offering discounts and promotions is a proven strategy to boost sales, attract new customers, and retain existing ones. However, it's crucial to use this tactic strategically to ensure it serves your long-term business goals without devaluing your product. Time-limited offers can create a sense of urgency, encouraging customers to make a purchase they've been considering. Seasonal or holiday promotions are also effective, as they tap into times when consumers are already in a buying mood. Bundle discounts, where multiple products are sold together at a reduced rate, can not only increase sales but also introduce customers to other offerings they might not have otherwise considered. Keep in mind that while discounts can drive quick sales spikes, they should not be your sole marketing strategy. Overusing them can lead customers to expect reduced pricing, undermining the perceived value of your products. Always track the performance of your promotional efforts to ensure they yield a strong return on investment and adjust your strategy as needed.

Optimize your SEO

Optimizing your SEO (Search Engine Optimization) is critical for improving your website's visibility on search engines like Google, thereby driving organic traffic and boosting sales. Best practices include keyword research, on-page optimization, and backlinking. Keyword research involves identifying terms that your target audience is likely to search for; tools like Ubersuggest can be particularly helpful for this. Ubersuggest provides data on keyword volume, competition, and even offers content ideas, helping you tailor your website and content accordingly. Once you've identified your keywords, integrate them naturally into your page titles, meta descriptions, and content. Quality backlinks from reputable sites can also enhance your website's authority and search ranking. However, SEO is not a set-and-forget endeavor. Continuously monitor your site's performance using analytics tools and be prepared to adapt your strategy based on changing algorithms and trends. A well-executed SEO strategy can significantly impact your site's visibility and profitability in the long term.

Tools and integrations to enhance your Wix store

Wix offers a variety of tools and integrations that can help you enhance your store and streamline your workflow. Here are some of the most popular ones:

Social Proof Apps

Incorporating social proof into your digital product sales strategy can be a game-changer for conversions, and apps like ProveSource make this easier than ever. Social proof, in the form of customer testimonials, ratings, or real-time purchase notifications, can significantly enhance the credibility and trustworthiness of your brand. When visitors see that others have made a purchase and had a positive experience, it reduces perceived risk and can tip the balance towards making a buying decision. ProveSource allows you to effortlessly integrate these elements into your website, offering features like pop-up notifications that show when someone has just made a purchase or left a review. These notifications act as subtle endorsements of your product, encouraging new visitors to take action. By leveraging the power of social validation, you not only improve user engagement but also increase conversion rates, making the most out of every visitor who lands on your site.

social proof photo

Wix Email Marketing

Wix Email Marketing is a powerful tool for businesses looking to market their digital products effectively and efficiently. One of the major advantages of using Wix's integrated email marketing solution is the seamless compatibility with your Wix website and online store. You can effortlessly collect email addresses from interested visitors and then target them with tailored campaigns. The platform offers a range of customizable templates that are designed to look professional and capture attention, making it easier for you to focus on crafting compelling content rather than the technicalities of email design.

The automation features are particularly useful, allowing you to set up triggered emails based on customer behavior. For instance, if a visitor abandons their cart, an automated email can remind them of their unfinished purchase, potentially recapturing lost sales. Additionally, Wix Email Marketing provides valuable analytics, giving you insights into open rates, click-through rates, and conversion rates. This data helps you refine your strategy, making your marketing efforts more targeted and effective over time.

By integrating Wix Email Marketing into your digital product sales strategy, you can build long-term relationships with your customers, keep them engaged with your brand, and ultimately, drive more sales. It's an all-in-one solution that complements your other marketing efforts, making it easier to manage your entire digital ecosystem.

Common mistakes to avoid when selling digital products on Wix

Selling digital products on Wix can be a lucrative business, but there are some common mistakes you should avoid:

Not optimizing your product page

Your product page is where customers make the decision to purchase your product or not, so it's essential to optimize it for conversions.

Not offering a refund policy

Offering a refund policy builds trust with your customers and can help increase sales. Make sure to include your refund policy on your website.

Not promoting your products effectively

If you don't promote your products effectively, you won't get the sales you're hoping for. Make sure to use a variety of marketing channels to reach your target audience.

customer testimonial graphic

Ready to sell your digital products?

Selling digital products on Wix can be a lucrative business, but it takes time and effort to succeed. By following the tips and strategies outlined in this guide, you can create a successful online store that generates sales and builds your brand. Remember to optimize your product pages, offer a refund policy, and promote your products effectively. With hard work and dedication, you can turn your passion for digital products into a profitable business on Wix.

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