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Why Wix is the Perfect Platform for Optimizing Google Ads

Updated: May 2

Wix google ads blog cover

When it comes to creating and managing Google Ads, there are a plethora of options available to businesses. From hiring a digital marketing agency to using a standalone platform like AdWords, it can be overwhelming to determine the best route for your business. However, one option that is often overlooked is using a website builder like Wix to manage your Google Ads. In this post, we'll explore the reasons why Wix is the perfect platform for creating and managing your Google Ad search campaigns.

First and foremost, Wix is incredibly user-friendly.

With a drag-and-drop interface, it's easy for even the most technologically challenged individuals to create a professional-looking website. This same simplicity extends to the Google Ads integration within Wix. You can easily set up and manage your Google search ad campaign within the platform, without having to navigate through complex menus or learn new software.

Google search ads are online advertisements that appear at the top or bottom of Google search engine results pages (SERPs) when a user conducts a search query that is relevant to the ad. Search ads are a great way to reach potential customers who are actively searching for products or services like yours. For example, if a user searches "running shoes", an ad for a sporting goods store selling running shoes may appear at the top of the SERP. Similarly, if someone searches "plumber in new york", an ad for a plumbing service based in New York may appear on the SERP. Search ads can drive more traffic to your website and increase brand awareness.

A picture of a a Google search query on website design

In addition, Google search ads have been found to have a high return on investment (ROI) for businesses of all sizes. Search ads can be a cost-effective way to reach your desired audience by setting a budget and targeting specific keywords. For example, if a business wants to reach people who are searching for "dog grooming services in Los Angeles", they can set a budget and target keywords accordingly. This way the business is able to reach its desired audience and not waste ad spends on irrelevant searches. Running search ads can be a powerful way to grow your business, increase sales, and achieve your marketing goals. It is a highly targeted and effective way to reach people actively searching for products or services like yours.

In addition to its user-friendliness, Wix also offers simple search ad setup.

Setting up a Google Ad search campaign on Wix is a breeze. With their user-friendly interface, you can easily create and manage your ads without any prior experience. Wix also offers campaign budget tiers, so you don't have to worry about overspending on your ads. You can choose a budget that fits your business needs and adjust it at any time. This means you can start small and scale up as your campaign grows.

As of July 2023, you can now run multiple Google ad campaigns right from your Wix dashboard. To learn more click here!

Just think you can get started with your Google search ad campaign for as little as $150/month!

Google ad campaign screenshot in Wix dashboard

Google ad campaign screenshot in Wix dashboard

Google ad campaign budget screenshot in Wix dashboard

Another benefit of using Wix for your Google Ads is the ability to track and analyze the performance of your campaigns.

Within the Wix platform, you can view detailed analytics on your ad performance, including impressions, clicks, and conversions. This allows you to see if your campaign is performing well and make adjustments as needed, ensuring that you're getting the most out of your ad spend.

Another key advantage of using Wix for your Google Ads is the seamless integration with your website.

Image of Wix dashboard and how to set up wix google ads

With Wix, you can easily create and manage your Google Ad campaign within the same platform as your website, eliminating the need for separate logins and accounts. This not only saves time, but it also makes it easier to ensure that your ads and website are cohesive and consistent in terms of branding and messaging.

Finally, Wix offers excellent customer support.

Wix has a team of experts available to assist you with any questions or issues you may have. Whether you need help setting up your Google Ads campaigns or simply have a question about the platform, Wix's support team is there to help. One of the unique advantages of being certified Wix Partners here at Dreamworth is that our clients receive priority care when issues arise in their Wix dashboard. To work with us for your Google ads or even Facebook/Instagram ads just click here.

Wix Google Ads is an outstanding tool for businesses seeking to boost their online marketing efforts. The user-friendly interface of Wix simplifies the creation and management of Google Ads campaigns. With a diverse range of design options, comprehensive analytics tracking, and seamless integration with your website, Wix Google Ads ensures that businesses can optimize their ad spend and effectively drive significant results.

Need additional Wix Google ad support?

two women looking over Wix ads on their laptop

If you're ready to take your Google Ads campaigns to the next level with Wix, we can help. As a certified Wix partner, we have the skills and knowledge to create and manage campaigns that drive results for your business. Whether you're looking to increase website traffic, boost sales, or grow your brand, we can help you achieve your goals. Get in touch today to learn more about how we can help your business succeed with Wix Google Ads.

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